Career
Experience
13+ years across product management, business analysis, and digital strategy. Currently Product Owner 2 at IDP Education.
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Sep 2023 – Present
CurrentProduct Owner 2
- Leading product strategy and roadmap for IDP's global B2C platform (1M+ MAUs) — driving AI-enabled personalisation, CX transformation, and data-informed growth across 50+ markets.
- Delivered AI-enabled product features leveraging LLM architectures (OpenAI / Claude), RAG pipelines, and vector search to improve user journey personalisation and product intelligence.
- Orchestrated a "closed-loop" feedback ecosystem by integrating Qualtrics XM with ServiceNow ITSM workflows to automate student support ticket generation based on real-time sentiment — reducing response time from 48h to under 4h.
- Led the implementation of Genesys Cloud CX across multiple regions to unify voice and digital student inquiries, reducing response latency and improving global conversion by 7%.
- Conducted data extraction and funnel analysis using SQL and GA4, identifying drop-off trends and improving global conversion by 7%.
- Ensured responsible AI practices and compliance with internal governance frameworks — model performance monitoring, data drift detection, precision/recall tracking, anomaly detection, latency and fairness metrics.
- Streamlined test registration process through targeted pain point resolution; launched innovative test center recommendation feature for Test Takers.
- Skills: Product Management · Agile · AI/ML · LLM · RAG · SQL · GA4 · Genesys Cloud CX · ServiceNow · Qualtrics · B2C · SaaS · Stakeholder Management
AI/MLLLMRAGSQLGA4GenesysServiceNowQualtricsB2CSaaS
Nov 2022 – Jun 2023
Product Consultant
- Led data analytics initiatives for a SaaS platform to identify customer acquisition trends using SQL and Python-based analysis.
- Built KPI dashboards to monitor churn, conversion, and retention across customer segments.
- Built and scaled platform products supporting multi-region users, focusing on scalability, integrations, and enterprise-grade product delivery.
- Evaluated AI use cases and collaborated with engineering teams on LLM-driven product features, experimentation, and responsible AI adoption.
- Integrated product workflows with CRM ecosystems such as Salesforce to support customer lifecycle management and lead tracking.
- Skills: Product Management · SaaS · SQL · Python · KPI Dashboards · Salesforce · LLM · Multi-region · Cloud Security
SaaSSQLPythonKPI DashboardsSalesforceLLMMulti-region
Jun 2021 – Nov 2022
Product Owner
- Developed Core Banking and Wealth Products platforms for South Asian markets.
- Achieved 20% improvement in product launch efficiency through streamlined delivery processes.
- Built products with privacy-first design and regulatory awareness (GDPR, security, compliance).
- Enhanced customer retention through targeted analytical metrics and data-informed roadmap decisions.
- Streamlined product deployment across South Asian Markets.
- Skills: Core Banking · Wealth Management · GDPR · Compliance · FinTech · Agile · Stakeholder Management
Core BankingWealth ProductsGDPRComplianceSouth AsiaFinTech
Apr 2020 – May 2021
Senior Business Analyst
Heptagon Technologies·full-time
- Performed ad-hoc data analysis to identify customer journey bottlenecks, improving retention from 60% to 75%.
- Used data visualization and KPI tracking to inform product roadmap decisions.
- Built products with privacy-first design and regulatory awareness including GDPR and healthcare-style compliance requirements.
- Skills: Business Analysis · Data Analysis · KPI · GDPR · Healthcare Compliance · Customer Retention
Data AnalysisKPIGDPRHealthcare ComplianceCustomer Retention
Feb 2017 – Mar 2020
Business Analyst
Pathfinder Business Analysis Pvt Ltd·full-time
- Collaborated with relationship managers, IT developers, and upper management to prioritize workflow and deliver projects on time.
- Provided team leadership and support through effective interpersonal skills.
- Managed and mentored a team of Junior Analysts in their day-to-day activities on their respective projects, ensuring quality output.
- Skills: Business Analysis · Team Leadership · Stakeholder Management · Mentoring · Requirements Gathering
Business AnalysisTeam LeadershipStakeholder ManagementMentoring
Dec 2015 – Feb 2017
Project Coordinator
- Translated business user concepts and ideas into understandable and comprehensive business requirements and design documents.
- Identified problem areas and performance gaps to mitigate or eliminate issues and maintain compliance with project management framework standards.
- Skills: Project Coordination · Requirements Gathering · Documentation · PMO · Business Analysis
Project CoordinationRequirements GatheringDocumentationPMO