Work

Projects

A selection of product initiatives I've owned or led — from AI-enabled features to platform transformations. Each one is a real outcome, not a concept.

Featured

AI-Powered Student Journey Personalisation

Live

LLM-driven personalisation engine for a global education platform serving 1M+ MAUs, using RAG pipelines and vector search to surface contextually relevant content and recommendations.

7% improvement in global conversion rate
Reduced average session-to-intent time by 22%
Deployed across 12 regional markets
LLMRAGVector SearchOpenAIClaude+2

Closed-Loop Student Feedback Ecosystem

Live

Integrated Qualtrics experience data with ServiceNow ITSM to automate support ticket generation from real-time sentiment signals, eliminating manual triage and reducing response latency.

Eliminated manual triage for 80% of negative feedback events
Reduced average response time from 48h to under 4h
Improved student satisfaction scores by 12 points
QualtricsServiceNowITSMNPSAutomation+1

Genesys Cloud CX — Multi-Region Rollout

Live

Led the implementation of Genesys Cloud CX across multiple regions to unify voice and digital student inquiry channels, replacing fragmented legacy systems.

Unified 6 regional contact centre systems into one platform
Reduced average handle time by 18%
Contributed to 7% improvement in global conversion
GenesysOmnichannelCXMulti-regionContact Centre+1

Other Work

SaaS Analytics & Churn Intelligence Platform

Archived

Built KPI dashboards and data pipelines to monitor churn, conversion, and retention across customer segments for a multi-region SaaS platform.

Identified top 3 churn predictors across enterprise segment
Reduced time-to-insight for product decisions from 2 weeks to 2 days
Informed pricing restructure that improved NRR by 9%
SQLPythonGrafanaSalesforceChurn Analysis+2

Test Center Recommendation Engine

Live

Launched a location-aware test center recommendation feature for test takers, reducing friction in the registration funnel and improving completion rates.

Reduced test center selection drop-off by 31%
Increased registration completion rate by 14%
Rolled out globally across all test markets
Product DiscoveryFunnel AnalysisGA4SQLUX+1

Note: Most of my work is under NDA or involves proprietary systems. These case studies represent the outcomes and approaches I can share publicly. For deeper dives, reach out directly.